ViacomCBS Units Streaming Content material Executives; Tanya Giles Chief Programming Officer – Deadline

ViacomCBS on Wednesday unveiled its content material management construction for its international streaming providers. The strikes embrace appointing Tanya Giles, at present GM of MTV Leisure Group, as “a centralized programming head” to supervise content material technique for Paramount+ and Pluto TV globally.

The adjustments had been within the works within the management construction of Paramount+ — Deadline reported final week that Showtime boss and CBS chief content material officer David Nevins was in talks to take a content material function on the streamer. Names like Paramount Tv president Nicole Clemens, MTV Leisure Group president Chris McCarthy and Brian Robbins, President of Youngsters & Household Leisure, have been additionally tipped.

These names are all certainly a part of at the moment’s revamp which basically sees ViacomCBS bumping up every of its international content material leaders to supervise their respective genres inside Paramount+, all reporting to chairman and CEO Bob Bakish. These names embrace:

David Nevins In Talks To Oversee Paramount+ Scripted Content material; Will Shed CBS Chief Content material Officer Position

  • George Cheeks, President and Chief Govt Officer, CBS, can even function Chief Content material Officer, Information & Sports activities, Paramount+, extending the world-class content material from CBS Information and CBS Sports activities to the tremendous service (see his memo under).
  • Jim Gianopulos, Chairman and Chief Govt Officer, Paramount Photos, can even function Chief Content material Officer, Motion pictures, Paramount+, bringing to bear the depth and breadth of filmmaking experience at Paramount, one of many world’s pre-eminent movie studios, to Paramount+.
  • Bruce Gillmer, President of Music, Music Expertise, Programming & Occasions, can even function Chief Content material Officer, Music, Paramount+, liable for leveraging ViacomCBS’ international scale, unmatched music business relationships and iconic library of IP for Paramount+.
  • Chris McCarthy, President, MTV Leisure Group, can even function Chief Content material Officer, Unscripted Leisure and Grownup Animation, Paramount+, tasked with additional unlocking and increasing ViacomCBS’ unmatched catalog of worldwide Unscripted franchises and codecs, in addition to increasing marquee Grownup Animation IP for Paramount+.
  • David Nevins, Chairman and Chief Govt Officer, Showtime Networks, can even function Chief Content material Officer, Scripted Originals, Paramount+, liable for constructing on Paramount+’s robust monitor report of Scripted Originals, together with each dramas and comedies.
  • Nicole Clemens will broaden her duties as President, Paramount Tv Studios (PTVS), to incorporate President, Paramount+ Unique Scripted Sequence. Constructing on her present function overseeing PTVS, the place she continues to report back to Gianopulos, she now will lead unique scripted content material for Paramount+, reporting to Nevins.
  • Brian Robbins, President, Youngsters & Household Leisure, can even function Chief Content material Officer, Youngsters & Household, Paramount+, liable for rising the worldwide portfolio of the complete vary of live-action and animated children & household programming – each episodic and movie – on Paramount+, constructing on what’s among the many hottest content material on the service.

“The robust launch and early months of Paramount+ have demonstrated the ability and potential of our platform, in addition to audiences’ urge for food for a broad and various array of content material, multi function place,” Bakish mentioned in a launch confirming the revamp. “The strikes we’re making at the moment will speed up that mission by placing ViacomCBS’ strongest belongings – world-class content material, iconic manufacturers, international infrastructure and experience, and the most effective expertise within the enterprise at the moment – behind our platforms as we pursue the worldwide alternative in streaming. Collectively, our leaders will make sure that we’re delivering to audiences the easiest our streaming platforms have to supply, with must-watch content material throughout each style and market we function in.”

Within the newly created function, Giles will oversee and execute a programming technique for content material choices throughout each Paramount+ and Pluto TV. She is going to report back to Tom Ryan, President and CEO, ViacomCBS Streaming. Kelly Day, President of Streaming and Chief Working Officer, ViacomCBS Networks Worldwide, will now work intently with Giles and the content material leaders to maximise the worldwide content material slate. She is going to proceed to report back to Ryan and Raffaele Annecchino, President and CEO of VCNI.

Scott Mills will proceed to supervise BET+ in his capability as President, BET, reporting to Nevins.

“Tanya is a stellar media govt who brings a deep familiarity with our manufacturers and audiences, in addition to an unmatched expertise for harnessing knowledge to make high-impact programming choices,” Ryan mentioned. “Our content material leaders know their genres higher than anybody and have been integral to constructing a robust slate for Paramount+ and rising its viewers. Our new construction will allow us to faucet into their collective experience much more successfully, additional cementing Paramount+ as a real tremendous service that delivers the content material audiences love, multi function place.”

Right here’s Cheeks’ memo to his CBS employees:

CBS Crew – As you noticed in Bob and Tom’s observe under, an enhanced content material management construction for ViacomCBS’ international streaming providers was introduced earlier at the moment.

I’m excited so as to add the function of Chief Content material Officer, Information and Sports activities, for Paramount+ to my common CBS duties. It’s an important alternative to work even nearer with our colleagues in Information and Sports activities as we scale each classes on Paramount+ and construct on early wins, like our excellent soccer protection and 60 Minutes+.

On the identical time, CBS Leisure and CBS Studios will stay essential to the expansion of Paramount+. CBS reveals are among the many most watched on the service, and CBS Studios is its main content material supplier – and rising – for Originals. I totally count on these proficient inventive groups will construct on that success right here, too.

As a part of at the moment’s announcement, David Nevins will step down from his function as Chief Artistic Officer at CBS. He will probably be including the function of Chief Content material Officer, Scripted Originals, for Paramount+, and persevering with as Chairman and CEO of Showtime Networks. I wish to thank David for his essential contributions to our workforce over the previous two and a half years and supporting my first 12 months at CBS. I look ahead to partnering with him on the expansion of Paramount+ and on CBS Studios’ ongoing function as a producer of premium initiatives at Showtime, such because the upcoming collection “The Man Who Fell to Earth.”

With David leaving his function at CBS, Kelly Kahl and David Stapf will report on to me as we proceed to develop and create a various vary of best-in-class content material for CBS, Paramount+ and different platforms.

Thanks as all the time on your ardour, dedication and excellent work. I’m actually pleased with what we’ve finished and what we are going to do to drive CBS and speed up the expansion of Paramount+. Let’s do that!


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